William Lutz

Director of Growth

After the previous company, I was looking for something totally different. I grabbed dinner in an Asian speakeasy in the Lower East Side with an old friend and mentor from the AlphaLab days, Neil Soni. Neil told me about Unlimited Brewing and I asked to jump on working on growth market segments. Neil's core hypothesis was spot on: people who open breweries love to brew beer, they aren't great sales or marketing people. It didn't hurt that I enjoy doing some homebrew as well.

Highlights

  • Built company’s first repeatable sales model, digital assets, incorporated CRM systems, and created strategies for new market expansion.

Stuff I'm Proud Of

  • Being employee number one at an early stage startup. Being an early employee was a new experience for me, and it was a fun one.
  • Getting to work with Neil. If anyone out there has the pleasure of knowing Neil, try to engineer a world where you get to work with him. You won't regret it.
 
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