William Lutz

Co-Founder and CEO, Director of Marketing

When I was winding down my time on ConnectWith, my soon-to-be wife got a job offer in Northern New Jersey. So I left Pittsburgh and followed Erin to NNJ. Someone connected me with Interplay Ventures in Manhattan who runs a foundry/studio support system for startups. I was brought on-board as CEO/Founder of ForceOwl, a spinout from TwentyPine a Salesforce recruiting firm.
Our mission was to product-ize the entry level parts of the Salesforce job market. After putting the better part of a year into starting ForceOwl, we realized the energy and effort I was putting into the product growth could be better applied to the parent company, TwentyPine. So we spun down ForceOwl and I became TwentyPine's Director of Marketing.

Highlights

  • Created and launched a two sided marketplace for a niche technical community’s career.
  • Built software that connected technical specialists with advanced training to Hiring Managers.
  • Designed an inbound and outbound marketing strategy for a growing sales-driven services business.

Stuff I'm proud of

  • Getting to work, create, and grow with a lot of fantastic people. Mark Peter Davis, Jaime Coakley, Max Maeder, Evan Walker, and Max Hart all come to mind. They are wonderful and gifted hardworking people that I miss seeing every day.
  • The opportunity to grow and expand my network beyond Pittsburgh and get a chance to see New York City from the inside-out.
badge